'The world is not ours, the earth is not ours, It's a treasure we hold in trust for future generations'

FEEL GOOD MATERIALS

From every thread to every fastener, all components of our clothing are Oeko-Tek tested for harmful substances to ensure that we’re using only the safest materials when manufacturing our clothing.

WE CELEBRATE COLOUR

All skin is beautiful, and we want to protect it from as many toxins as possible. We use organic inks, also Oeko-Tek approved, in our printing process for maximum colour using minimal resources. 

NON-TRADITIONAL LABELS

All of our inside garment care and brand labels are made from natural fibres for comfortability. The branded tags attached to our cotton garments are produced with FSC approved paper, no plastic, ever!

ECO PACKAGING

From manufacturer to your doorstep, all of our garments are carefully packaged in FSC approved paper packaging that is reusable, responsibly sourced, and biodegradable.

LIVING WAGES

We value honest, fair wages and ethical working conditions to enhance the lives of our workers and community. Our factory is Sedex approved meaning important steps are taken to ensure a healthy, responsible, and safe environment with an increased focus on improving human and worker rights.

OUR PINKY PROMISE

We put as much care into our clothing as you put into raising your little one. In an effort to minimise our environmental impact, we’re continually learning and evolving our processes to do our part for our planet, our children, and their future.